29.10.2021 09:15:22 CEST | Mdundo.com A/S |
Periodeoplysning
Selskabsmeddelelse nr. 15-2021
HIGHLIGHTS
I alt 10,4 mio. månedlige aktive brugere i september, en vækst på 64 % fra september 2020. Væksten var drevet af kampagner målrettet brugere af virksomhedens telekom-partnerskaber med det formål at drive betalende abonnenter. Den hurtigst voksende region har været Vestafrika (138%), og den største brugerbase var Østafrika med 47% af de samlede brugere.
Lancering af den 3. telekommunikations-partnerskabsaftale med det førende teleselskab i Nigeria, MTN. Aftalen følger partnerskaberne, der blev lanceret i henholdsvis sidste kvartal med Airtel i Nigeria og i januar 2021 med Vodacom i Tanzania.
Mdundo har indgået en 1-årig annonceaftale med det førende underholdnings- og sportsbettingbrand, SportPesa. Partnerskabet, der er vurderet til $100.000, illustrerer det stigende antal langsigtede reklamepartnerskaber etableret af Mdundo med panafrikanske consumerbrands.
OUTLOOK
Brugere: Mdundo har tidligere meddelt, at antallet af månedlige aktive brugere forventes at vokse til 18 millioner ved udgangen af juni 2022. Det er stadig forventningen. Det specifikke antal brugere og andelen af betalende brugere afventer dog implementering og yderligere forståelse af enhedsøkonomien for at erhverve og tjene penge på brugere under fremtidige aftaler.
Økonomi: Selskabet har tidligere indikeret et EBITDA for regnskabsåret 2021/22 på DKK minus 10-11 mio. og en forventet omsætning i regnskabsåret 2021/22 på DKK 9-10 mio. Dette er stadig forventningen.
Strategiske partnerskaber: Mdundo forventer yderligere 1-2 telekommunikationspartnerskabsaftaler inden udgangen af kalenderåret 2021. Dette understøtter 1) Mdundos mission om at blive den primære pan-afrikanske musikplatform og 2) at opnå en større andel af betalende brugere over tid.
MANAGEMENT REVIEW
Stærk brugervækst: Mdundo leverede en meget stærk vækst på 64 % i månedlige aktive brugere fra september 2020 til september 2021, på vej til at nå de 500 millioner internetabonnenter i Afrika. Den hurtigst voksende region har været Vestafrika (138%), og den største kundebase var Østafrika med 47% af de samlede brugere. Væksten er et resultat af stigningen i marketingkampagner, der fokuserer på at øge abonnentbasen af den betalte musikpakke, der er lanceret med telekommunikationspartnere i Tanzania og Nigeria og øget brandbevidsthed i nye kundesegmenter på tværs af vækstmarkeder.
3. Telco-partnerskab lanceret: Mdundo annoncerede i kvartalet et partnerskab med MTN Nigeria i august 2021, og i løbet af 1. kvartal har virksomheden udvidet partnerskabspipelinen yderligere og forventer at lancere yderligere 1-2 partnerskaber i 2. kvartal og i alt 3-4 partnerskaber inden for 2021. MTN er det førende teleselskab i Nigeria og har en samlet abonnentbase på mere end 70 millioner kunder. I slutningen af regnskabsåret, der sluttede i juni 2021, annoncerede selskabet partnerskab med det næststørste teleselskab i Nigeria, Airtel, som har en samlet abonnentbase på 40 millioner kunder. Telco-partnerskaber er et stærkt fokus for Mdundos vækst- og indtægtsgenererings-strategi. Partnerskaberne giver teleselskabets kunder mulighed for at abonnere på Mdundo-pakker, der giver adgang til Mdundo Premium samt eksklusive DJ-mix, der kun er tilgængelige for betalende abonnenter. Kunden betaler et dagligt gebyr for abonnementet, og produktet markedsføres i samarbejde med teleselskabetspartneren.
Etablering af nye salgsorganisation på nye reklamemarkeder: Inden for kvartalet har selskabet Ad-Sales Team relanceret Mdundos Brand Lift Tool, der giver dybere customer insights til reklame klienter. Værktøjet er placeret på Mdundoforbrands.com. Derudover har virksomheden ansat en Head of Ad-Sales for Tanzania samt lukket en 1-årig annonceaftale med et førende sportsbetting og underholdningsbrand i Tanzania, SportPesa, til en samlet værdi af $100.000. Partnerskabet illustrerer det stigende antal langsigtede reklamepartnerskaber etableret af Mdundo, der genererer langsigtet kommerciel værdi for begge parter. Handlen understøtter Mdundos forventning om en stigning i omsætningen i 2021/22 på +400 % sammenlignet med sidste regnskabsår, der sluttede juni 2021. Virksomheden har også fortsat sin indsats uden for Østafrika med et specifikt fokus på Nigeria, hvor et par kampagner blev gennemført bl.a. for Coca-Cola som et af de førende mærker.
Kontakter
Jesper Vesten Drescher, Bestyrelsesformand/Chairman of the board, +4523229900, ir@mdundo.com
Om Mdundo.com A/S
Mdundo er en ledende musiktjeneste i Afrika med millioner af brugere som streamer og downloader via vores hjemmeside og app hver eneste måned. Vores ambition er at give Afrikas millioner af internetabonnementer nem adgang til musik samt bidrage til struktur, legalitet og omsætning til musikindustrien. Mere: https://mdundo.com/
Mdundo.com A/SJagtvænget 22920 Charlottenlundwww.mdundo.com
Certified Adviser Kapital Partner ApSJernbanegade 41608 København V+45 89 88 78 46www.kaptalpartner.dk
Vedhæftninger
Download selskabsmeddelelse.pdf
Mdundo Report 1st Quarter 2021-22 DK final.pdf
29.10.2021 09:15:22 CEST | Mdundo.com A/S |
Interim information
Company Announcement No 15-2021
HIGHLIGHTS
A total of 10.4m monthly active users in September, a growth of 64% from September 2020. The growth was driven by campaigns targeted at users of the company’s telecom partnerships with the objective of driving paying subscribers. The fastest growing region has been Western Africa (138%) and the biggest customer base was East Africa with 47% of total users.
Launch of the 3rd telecommunications partnership agreement with the leading telco in Nigeria, MTN, in addition to the partnership launched last quarter with Airtel in Nigeria and in January 2021 with Vodacom in Tanzania.
Mdundo has entered into a 1-year advertising deal with the leading entertainment and sports betting brand, SportPesa. The partnership, valued at $100,000, illustrates the increasing number of long-term advertisement partnerships established by Mdundo with pan-African consumer brands.
OUTLOOK
Users: Mdundo has previously announced that the number of monthly active users is expected to grow to 18 million at the end of June 2022. This is still the expectation. However, the specific number of users and the proportion of paying users is awaiting implementation and further understanding of the unit economy to acquire and monetize users under future agreements.
Finances: The company has previously indicated an EBITDA for the financial year 2021/22 of DKK -10-11 million and an expected revenue in the financial year 2021/22 of DKK 9-10 million. This is still the expectation.
Strategic Partnerships: Mdundo expects additionally 1-2 telecommunications partnership agreements before the end of the calendar year 2021.This supports 1) Mdundo’s mission to become the primary pan-African music platform and 2) to achieve a larger share of paying users over time.
MANAGEMENT REVIEW
Strong user growth: Mdundo delivered very strong growth of 64% in monthly active users from September 2020 to September 2021 on track reaching the 500m internet subscribers in Africa. The fastest growing region has been Western Africa (138%) and the biggest customer base was East Africa with 47% of total users. The growth is a result of increase in marketing campaigns focused on growing paid subscriber base of the paid music bundle launched with telecommunication partners in Tanzania and Nigeria and increasing brand awareness in new customer segments across growth markets.
3rd Telco Partnership launched: Mdundo announced a partnership with MTN Nigeria in August 2021 and throughout Q1 the company has expanded the partnership pipeline further and is expecting to launch 1-2 additional partnership in Q2 and a total of 3-4 partnerships within 2021. MTN is the leading telecompany in Nigeria and has a total subscriber base of more than 70 million customers. At the end of the financial year ending in June 2021 the company announced partnership with the second biggest telco in Nigeria, Airtel, that has a total subscriber base of 40 million customers. Telco partnerships is a strong focus for Mdundo’s growth and monetisation strategy, the partnerships allow the telco’s customers to subscribe to Mdundo bundles providing access to Mdundo Premium as well as exclusively curated DJ mixes only available for paying subscribers. The customer will pay a daily fee for the subscription and the product is co-marketed in collaboration with the telco partner.
Establishing new adverting sales markets: Within the quarter the Mdundo Ad-Sales Team has relaunched the brand lift tool providing deeper customer insights to advertising clients. The tool is located at Mdundoforbrands.com. In addition, the company has hired a Head of Ad-Sales for Tanzania as well as closed a 1-year advertising deal with a leading sport betting and entertainment brand in Tanzania, SportPesa, valued at a total of $100,000. The partnership illustrates the increasing number of long-term advertisement partnerships established by Mdundo co-creating long-term commercial value for both parties. The deal supports Mdundo’s expectation of an increase in revenue in 2021/22 of +400% compared to last financial year ending June 2021. The company has also continued its effort outside of East Africa with a specific focus on Nigeria where a couple of campaigns were also executed with Coca-Cola as one of the leading brands.
Contacts
Jesper Vesten Drescher, Bestyrelsesformand/Chairman of the board, +4523229900, ir@mdundo.com
About Mdundo.com A/S
Mdundo is a leading music service for Africa with millions of people streaming and downloading music from our app and website every month. We aim to provide Africa’s millions of internet users with easy access to music whilst contributing structure, legality, and income to the sector. More info: https://mdundo.com/
Mdundo.com A/SJagtvænget 22920 Charlottenlundwww.mdundo.com
Certified Adviser Kapital Partner A/SJernbanegade 41608 København V+45 89 88 78 46www.kaptalpartner.dk
Attachments
Download announcement as PDF.pdf
Mdundo Report 1st Quarter 2021-22 EN final.pdf
