27.8.2021 09:20:41 CEST | Mdundo.com A/S |
Selskabsmeddelelse
Mdundo har annonceret et nyt telekommunikationspartnerskab i Afrika med MTN Nigeria rettet mod MTNs kundebase på over 70 millioner abonnenter. Partnerskabet er Mdundos tredje telekommunikationspartnerskab i Afrika siden begyndelsen af 2021.
Selvskabsmeddelelse nr. 11-2021
Mdundo, en førende panafrikansk musiktjeneste, og MTN, et førende panafrikansk teleselskab, som er aktivt på 16 afrikanske markeder med mere end 200 millioner mobilabonnenter i hele Afrika, lancerer sammen en musikpakke til MTNs abonnenter. Musikpakken giver adgang til Mdundos premium-service samt eksklusive DJ Mixes, der kun er tilgængelige for abonnenter.
Patrick Sambao, Head of Telco Partnerships hos Mdundo siger, “Nigeria er et centralt marked for os, og med dette og tidligere indgåede partnerskaber vil Mdundos tele-offering være tilgængelig for over 110 millioner kunder i hele Nigeria, det dækker en betydelig andel af alle mobilabonnenter i Nigeria. MTN er en stærk spiller med en fremadrettet strategi og en stærk interesse i den nigerianske musikindustri, der gør dem til en fordelagtig partner.”
Srinivas Rao, Chief Digital Officer, MTN Nigeria, siger om partnerskabet: “Vi er begejstrede for dette partnerskab, da vi fortsat søger muligheder for at yde en overlegen service til vores kunder. Nigerianerne elsker musik, og vi tror, at dette partnerskab vil styrke vores evne til at imødekomme vores abonnneterss behov ved at tilbyde en anden platform til aflytning af musik.”
Mdundo introducerede teleselskabspartnerskaber som en central del af deres initiativer til indtægtsgenerering i 2020, og forventer, at denne kanal tegner sig for 40% af virksomhedens omsætning inden for få år.
Telekommunikationspartnerskaber i hele Afrika er en vigtig del af Mdundos vækst- og indtægtsstrategi. Aftalen med MTN Nigeria er den tredje telekommunikationsaftale, der blev annonceret i 2021. Som et resultat af disse partnerskaber er Mdundo Bundles nu tilgængelige for i alt 125 millioner kunder i Nigeria og Tanzania.
Outlook: Mdundo forventer i alt 4-5 telekommunikation partnerskabsaftaler inden udgangen af kalenderåret 2021, hvoraf tre nu er live. Dette understøtter 1) Mdundos mission om at blive den primære panafrikanske musikplatform og 2) at opnå en større andel af betalende brugere over tid. Partnerskaberne forventes at være proof of concept for at udvikle yderligere aftaler i Afrika.
MTN: MTN Group er et multinationalt telekommunikationsselskab, der opererer i mange afrikanske og asiatiske lande, med hovedsæde i Johannesburg, Sydafrika. MTN har 270 millioner abonnenter globalt, hvilket gør det til den 9. største mobiloperatør i verden og den største i Afrika. MTN er aktiv i over 20 lande og en tredjedel af virksomhedens indtægter kommer fra Nigeria. MTN Group er et børsnoteret selskab på børsen i Johannesburg.
Mdundo: Mdundo er en førende panafrikansk musiktjeneste med 8,7 mio. månedlige aktive brugere i juni 2021. Virksomheden arbejder direkte med 100.000 afrikanske kunstnere og tilbyder et katalog med +2 millioner afrikanske og internationale sange. Afrikanske kunstnere kan styre deres profil via en Mdundo-konto, der giver musikerne en høj grad af synlighed i katalogpræstationer og indtjening.
Kontakter
Jesper Vesten Drescher, Bestyrelsesformand/Chairman of the board, +4523229900, ir@mdundo.com
Om Mdundo.com A/S
Mdundo er en ledende musiktjeneste i Afrika med millioner af brugere som streamer og downloader via vores hjemmeside og app hver eneste måned. Vores ambition er at give Afrikas millioner af internetabonnementer nem adgang til musik samt bidrage til struktur, legalitet og omsætning til musikindustrien. Mere: https://mdundo.com/
Mdundo.com A/SJagtvænget 22920 Charlottenlundwww.mdundo.com
Certified Adviser Kapital Partner ApSJernbanegade 41608 København V+45 89 88 78 46www.kaptalpartner.dk
Vedhæftninger
Download selskabsmeddelelse.pdf
27.8.2021 09:20:41 CEST | Mdundo.com A/S |
Company Announcement
Mdundo has announced a new telecommunication partnership in Africa with MTN Nigeria targeting its customer base of over 70 million subscribers. The partnership is the 3rd telecommunication partnership in Africa since the beginning of 2021.
Company Announcement no 11-2021
Mdundo, a leading pan-African music service and MTN, a leading pan-African telecommunications company active in 16 African markets with more than 200 million mobile subscribers across Africa, together launch a music bundle available to MTN’s subscribers. The music bundle offers access to Mdundo’s premium service as well as exclusively curated music mixes to subscribing customers.
Patrick Sambao, Head of Telco Partnerships at Mdundo says, “Nigeria is a key market for us and with this partnership, Mdundo will be available to over 110 million customers across Nigeria covering a significant share of all mobile subscribers in Nigeria. MTN is a strong player with a forward-thinking partnership approach and a strong vested interest in the Nigerian music industry making them great partners’”.
Speaking about the partnership, Srinivas Rao, Chief Digital Officer, MTN Nigeria says, “We are excited about this partnership as we continue to seek opportunities to provide superior service to our customers. Nigerians love music and we believe this partnership will strengthen our capability to meet our subscribers’ needs by offering another platform for music consumption.”
Mdundo has introduced telco partnerships as a central part of its monetization initiatives in 2020 and expect this stream to account for 40% of the company’s revenue within a few years.
Telecommunication partnerships across Africa is an important part of Mdundo’s growth and monetisation strategy. The agreement with MTN Nigeria is the third telecommunication partnership agreement announced in 2021. As a result of these partnerships, the Mdundo music bundles are now available to a total of 125 million customers within Nigeria and Tanzania.
Outlook: Mdundo expects a total of 4-5 telecommunication partnership agreements before end of the calendar year 2021 with 3 announced as of today. This supports 1) Mdundo’s mission to become the primary pan-African music platform and 2) to achieve a larger share of paying users over time.The partnerships are expected to be the proof of concept to develop further agreements within Africa.
MTN: MTN Group is a south African multinational mobile telecommunication company, operating in many African and Asian countries, headquartered in Johannesburg. MTN has 270m subscribers globally making it the 9th largest mobile network operator in the world, and the largest in Africa. MTN is active in over 20 countries, one-third of company revenue comes from Nigeria. MTN Group is a publicly listed company at the LSE stock exchange in Johannesburg.
Mdundo: Mdundo is a pan-African leading music service with 8.7m monthly active users in June 2021, the company works directly with 100,000 African artists and offers a catalogue of +2m African and international songs. African artists can manage their profile through a Mdundo account providing the musicians with a high level of visibility into catalogue performance and earnings.
Contacts
Jesper Vesten Drescher, Bestyrelsesformand/Chairman of the board, +4523229900, ir@mdundo.com
About Mdundo.com A/S
Mdundo is a leading music service for Africa with millions of people streaming and downloading music from our app and website every month. We aim to provide Africa’s millions of internet users with easy access to music whilst contributing structure, legality, and income to the sector. More info: https://mdundo.com/
Mdundo.com A/SJagtvænget 22920 Charlottenlundwww.mdundo.com
Certified Adviser Kapital Partner ApSJernbanegade 41608 København V+45 89 88 78 46www.kaptalpartner.dk
Attachments
Download announcement as PDF.pdf
