26.7.2021 10:47:55 CEST | Mdundo.com A/S |
Selskabsmeddelelse
Denne meddelelse indeholder intern viden.
SportPesa Limited er et førende underholdnings- og sportsbetting brand med tilstedeværelse på tværs af Afrika. Partnerskabet med Mdundo.com sikrer stærk brand-synlighed gennem den kommende fodboldsæson blandt Mdundos 8,7 mio månedlige brugere. Partnerskabet, der har en værdi på USD 100.000, illustrerer det stigende antal langsigtede reklamepartnerskaber, der er etableret af Mdundo med reklamekunder i Afrika, der skaber langsigtet kommerciel værdi for begge parter. Aftalen understøtter Mdundos forventning om en stigning i omsætningen i 2021/22 på +300% sammenlignet med sidste regnskabsår som sluttede i juni 2021.
Selvskabsmeddelelse nr. 10-2021
Reklamesalgsteamet hos Mdundo.com har i løbet af det seneste år etableret sig yderligere i de vigtige kommercielle lande Kenya, Tanzania, Nigeria, Ghana og Uganda, og som et resultat heraf, succesfuldt gennemført reklamekampagner med topmærker som Standard Chartered Bank, Nivea, 9mobile, Safaricom, Coca-Cola, Guinness, Airtel, Vodacom, Carrefour Supermarked og forskellige Diageo-mærker over hele kontinentet.
Head of Brand Partnerships hos Mdundo.com, Rachel Karanu, siger “At skabe kommerciel værdi for vores brandpartnere er nøglen til et langsigtet og bæredygtigt partnerskab. SportPesa er et ekstremt innovativt og fremadrettet brand med stærkt fokus på meningsfulde brand connections for at skabe resultater. Vi ser frem til at arbejde med det stærke marketingteam hos SportPesa ”.
SportPesa Limited har skabt et førende brand I Tanzania gennem et stærkt fokus på datadrevet marketing og optimering, en brandstrategi, der er stærkt tilpasset Mdundos Brand Lift Tool, der blev introduceret tidligere på året. Værktøjet giver FMCG brands en real-time indsigt i brand performance hos Mdundos brugere, og giver marketingteams mulighed for løbende at optimere kampagner og forbedre afkastet af medieinvesteringer.
SportPesas Bestyrelsesformand Tarimba Abbas siger ”Vi er meget glade for at samarbejde med Mdundo.com om dette projekt, i betragtning af de succesrige kampagner fra andre stærke mærker, forventer vi ekstremt gode resultater under denne fakta-fokuseret kampagne.”
Outlook: Mdundo forventer en samlet omsætning på $370,000 for regnskabsåret der sluttede i juni 2021 og en vækst til $1,5 mio for det aktuelle regnskabsår der slutter juni 2022.
Om Mdundo: Mdundo er en af Afrikas førende musiktjenester med 8,7 mio aktive brugere i Juni 2021. Mdundo arbejder med mere end 100.000 afrikanske musikere direkte, og har derudover licensaftaler med større internationale og panafrikanske pladeselskaber og distributører, som fx Warner Music Group, Believe Digital & Tunecore, Africori blandt andre.
Om SportPesa: SportPesa Limited er et førende underholdnings- og sportsbetting brand med aktiviteter i Tanzania, Kenya, Sydafrika, Irland, Isle of Man og Storbritannien. SportPesa har i øjeblikket sponsoraftaler med Simba SC og Yanga SC, de førende hold i Tanzania Premier League og Namungo FC. Siden opstarten i 2017 har SportPesa Tanzania været vært for historiske begivenheder som SportPesa Cup, Everton i Tanzania, Sevilla i Tanzania, Coaches to Count On og Kits for Africa.
Kontakter
Jesper Vesten Drescher, Bestyrelsesformand/Chairman of the board, +4523229900, ir@mdundo.com
Martin Nielsen, CEO, +4593944055, +254708911840, martin@mdundo.com
Om Mdundo.com A/S
Mdundo er en ledende musiktjeneste i Afrika med millioner af brugere som streamer og downloader via vores hjemmeside og app hver eneste måned. Vores ambition er at give Afrikas millioner af internetabonnementer nem adgang til musik samt bidrage til struktur, legalitet og omsætning til musikindustrien. Mere: https://mdundo.com/
Mdundo.com A/SJagtvænget 22920 Charlottenlundwww.mdundo.com
Certified Adviser Kapital Partner ApSJernbanegade 41608 København V+45 89 88 78 46www.kaptalpartner.dk
Vedhæftninger
Download selskabsmeddelelse.pdf
26.7.2021 10:47:55 CEST | Mdundo.com A/S |
Company Announcement
This announcement contains inside information.
SportPesa Limited is a leading entertainment and sports betting brand with operations across Africa, the partnership with Mdundo.com guarantees strong brand visibility throughout the upcoming football season within Mdundo’s 8.7m monthly unique users. The partnership, valued at $100,000, illustrates the increasing number of long-term advertisement partnerships established by Mdundo with pan-African consumer brands co-creating long-term commercial value for both parties. The deal supports Mdundo’s expectation of an increase in revenue in 2021/22 of +300% compared to last financial year ending June 2021.
Company Announcement no 10-2021
The brand solution team at Mdundo.com has over the last year further established itself in key commercial territories, Kenya, Tanzania, Nigeria, Ghana and Uganda and as a result successfully executed campaigns with top brands such as Standard Chartered Bank, Nivea, 9mobile, Safaricom, Coca-Cola, Guinness, Airtel, Vodacom, Carrefour Supermarket and various Diageo brands across the continent.
Head of Brand Partnerships at Mdundo.com, Rachel Karanu, says “Creating commercial value for our brand partners is key to a long-term and sustainable partnership. SportPesa is an extremely innovative and forward-thinking brand with a strong focus on meaningful brand connections to drive results. We’re looking forward to working with the strong marketing team at SportPesa”.
SportPesa Limited has established a leading brand within Tanzania through a strong focus on data-driven marketing and channel-optimisation, a brand-strategy that is strongly aligned with Mdundo’s Brand Lift Tool introduced earlier in the year. The tool provides consumer brands with real-time insights on brand performance within the Mdundo Audience allowing the marketing teams to continuously optimise campaigns and improve the returns of media investments.
SportPesa Chairman of Board of Directors Tarimba Abbas says “we are very excited to start working with Mdundo.com on this project, considering with the successful campaigns of other strong brands we are expecting for excellent results during this fact-based campaign.
Outlook: Mdundo is expecting a total revenue of $370,000 for the financial year ending June 2021 and a growth to $1.5m for the current financial year ending June 2022.
About Mdundo: Mdundo is one of Africa’s leading music services with 8.7m monthly active users as of June 2021. Mdundo works with more than 100,000 African musicians directly signed to the platform and has licensing agreements with major international and pan-African record labels and distributors like Warner Music Group, Believe Digital & Tunecore, Africori among others.
About SportPesa: SportPesa Limited is a leading entertainment and sports betting brand with operations in Tanzania, Kenya, South Africa, Ireland, the Isle of Man, and the UK. SportPesa currently has sponsorship deals with Simba SC and Yanga SC, the leading teams in the Tanzania Premier League and Namungo FC. Since it started its operations in 2017 SportPesa Tanzania has hosted historical events like SportPesa Cup, Everton in Tanzania, Sevilla in Tanzania, Coaches to Count On, and Kits for Africa.in 2017 SportPesa Tanzania has hosted historical events like SportPesa Super Cup, Everton in Tanzania, Sevilla in Tanzania and Kits for Africa.
Contacts
Jesper Vesten Drescher, Bestyrelsesformand/Chairman of the board, +4523229900, ir@mdundo.com
Martin Nielsen, CEO, +4593944055, +254708911840, martin@mdundo.com
About Mdundo.com A/S
Mdundo is a leading music service for Africa with millions of people streaming and downloading music from our app and website every month. We aim to provide Africa’s millions of internet users with easy access to music whilst contributing structure, legality, and income to the sector. More info: https://mdundo.com/
Mdundo.com A/SJagtvænget 22920 Charlottenlundwww.mdundo.com
Certified Adviser Kapital Partner ApSJernbanegade 41608 København V+45 89 88 78 46www.kaptalpartner.dk
Attachments
Download announcement as PDF.pdf
